it's your legacy... Entrustet HIWI Blog

Press

FEATURED NEWS

NY Times: Cyberspace When You’re Dead

The NY Times’ Rob Walker gives a fantastic description of the digital death space filled with industry analysis and vivid anecdotes like the story of Mac Tonnies. Walker profiles Entrustet’s solutions, but mainly focuses on the bigger picture issues with the burgeoning digital death issue. Walker’s article is among the best, most in-depth of all articles written on the topic to date.
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NPR: Forum

Listen to Entrustet co-founder Nate Lustig talk all things digital assets with NPR’s San Francisco station and guest Rob Walker of the NY Times
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CNN/Fast Company: 1.78 million Facebook users may die in 2011

CNN syndicated an article by Fast Company’s Austin Carr that discusses some shocking statistics from the Entrustet blog, such as the fact that FAcebook claims that 150% of 20-24 year olds in the U.S. are on Facebook…believe it or not!
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TechCrunch: Chile’s Grand Innovation Experiment Tech Crunch’s Vivek Wadhwa profiles the Startup Chile program that Entrustet is proud to be a part of. The article profiles some of the companies in the program, and includes the video below that shows what it’s really like down here in Santiago.

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Fox Business Live: Online Life After Death
Entrustet founders Jesse Davis and Nathan Lustig were featured on Fox Business Live to talk about their solution for legally protecting digital assets before you pass away. Watch the Interview.

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Financial Times: How to Pass on Your Passwords

Maija Palmer of the Financial Times takes a look at the (rapidly) growing industry of service providers like Entrustet. Palmer examines the industry leaders and offers tips for consumers. Palmer quotes Entrustet co-founder Jesse Davis, as saying “The overall market is going to be pretty large.” “It is not a hard concept to understand. Ultimately the sky is the limit, as every single person has digital assets. In 10 years this will be an industry standard.”
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CNN: Do Web users Fear the Digital Reaper?

Barry Nelid of CNN put out an interesting piece on the digital death industry that features Entrustet as a solution for consumers.

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TechCrunch: Wisconsin: Land of Beer, Cheese, and…Startups

We’ve know it for a while now, but Madison’s startup IT scene finally got the press it deserves! Guest-blogger Steven Faulkner writes about Madison’s up and coming tech entrepreneur community, profiling Entrustet amongst other local companies.
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Mashable: Plan What Happens to Your Online Accounts Post-Mortem with Entrustet
Brenna Ehrlich of Mashable overviewed Entrustet as part of Mashable’s Spark of Genius series. The article says “The site’s coolest feature, I think, is that it lets you decide what will happen to each account. You can leave it to an heir, delete it or delete it via the upcoming Account Incinerator, which will delete your account without giving access to any of your heirs.” Read the article.

Mashable: 7 Resources for Handling Digital Life After Death
Mashable’s Erica Swallow names Entrustet the #1 service for handling one’s digital life after death! In the article, she overviews the digital death industry and highlights 7 of her favorites for handling all aspects of one’s digital legacy. Be sure to check out the article and leave a comment!
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Forbes.com: How to Pass on Digital Assets After You’re Gone
Liz Davidson of Forbes.com stresses the importance of preparing last wishes for your digital assets, both for personal reasons as well as to save your loved ones time and hassle after you’re gone. Liz recommends using Entrustet to ensure your most valuable digital assets end up in the right hands.

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LifeHacker: Top 10 Facebook Fixes
Kevin Purdy of LifeHacker says that preparing last wishes for your Facebook account is the in the top 10 fixes you can make to your Facebook account. Purdy recommends Entrustet as a good solution to help people do this.

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LATEST NEWS

PSFK: Your Online Data Doesn’t Have to Die with You
March 21, 2011

Jonathan Fincher mentions Entrustet in his brief article about the fact that your online data doesn’t have to die with you.

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Tech News Daily/Yahoo News: SXSW: How do you deal with the data of the dead?
March 17, 2011

Stuart Fox gives a great overview of the SXSW panel that Entrustet co-founder Jesse Davis was on in March. Davis is quoted in the article talking about Google’s death policy: “To get access to legacy e-mails from Google, you pack all the proof of death into a manila folder and send it to Mountain View, California, where someone behind a desk looks through the papers,” Davis said. “This is the same Google that just taught a car to drive itself, and this is how they deal with digital death.”
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Discovery News: Managing Digital Assets–In Life and Death
February 3, 2011

Madison’s own Marianne English in her first article for Discovery News writes about the digital death industry with a shout-out to Entrustet.
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All Facebook: Report: 408,000 Facebook users will die in 2011
January 18, 2011

Meredith Singer from AllFacebook.com writes about our statistic that 408,000 Facebook users will die in 2011.
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NY Times: How to handle Facebook, Twitter after death

Jennifer Saranow Schultz from NY Times’ money blog breaks down some of the competitors in the digital death industry, highlighting Entrustet’s solutions amongst the crowd.
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El Mercurio: Administrando la herencia digital
January 19, 2011

More press from Chile! El Mercurio is one of Santiago’s most popular news sources. If you can read spanish, check it out!

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Search Engine Watch: Virtuality & Mortality: Who Owns The Online Content We Create After We Die?
December 11, 2010
SEW’s Avril Korman does just a fantastic job giving her take on the new Oklahoma law allowing estate executors to access, transfer, delete, and modify the online accounts of the recently deceased. As she mentions in the article, with digital goods topping $10 BILLION worldwide next year, governments are bound to figure out a way to legitimize the transfers of deceased digital assets, to enable them to take a tax cut on heirs. Honestly, this is one of the most interesting personal takes on digital death we’ve read in some time. Check it out!

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The Isthmus: Madison startup Entrustet helps people control their digital assets
December 3, 2010
Marianne English profiles Entrustet’s co-founders, Jesse Davis and Nathan Lustig, and attorney Nathan Dosch.

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BlackWeb 2.0: Social Media Beyond the Grave
November 26, 2010

BlackWeb highlights some of their favorite services in the digital death industry, highlighting Entrustet as a “…service to help you create a will or trust and lets you assign an executor who will make sure your last wishes are honored.”

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Mashable: 7 Resources for Handling Digital Life After Death
October 11, 2010

Mashable’s Erica Swallow names Entrustet the #1 service for handling one’s digital life after death! In the article, she overviews the digital death industry and highlights 7 of her favorites for handling all aspects of one’s digital legacy. Be sure to check out the article and leave a comment!
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Read Write Web: Never Mind the Valley: Here’s Madison
September 9, 2010

Audrey Watters profiles Madison, WI as being one of the fastest up and coming areas for IT innovation, mentioning Entrustet amongst other hot local startups. This is the just the most recent of national acclaim for Madison’s newfound startup scene.

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Funeral Resources: FuneralResources.com Selects Entrustet.com as Preferred Provider
July 28, 2010

Funeral Resouces selects Entrustet as preferred provider for digital estate planning.

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Dane 101: Entrustet Works to Fulfill Your Final Online Wishes
July 28, 2010

Writer Sarah Bartash profiles Madison-based Entrustet, and co-founder Nate Lustig offers his thoughts on the direction of the industry in general.

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CBS Madison: Making Plans for Online Identities After Death
July 21, 2010

Entrustet co-founders Jesse Davis and Nathan Lustig were interviewed on CBS Madison. Check out the video here:

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Tickle City: New Company Entrustet Aims to Protect Digital Assets
July 21, 2010

Entrustet has won the Tickle City Award! What’s Tickle City? As founder Andrew Walsh put it: “Tickle city is defined as hip, interesting, fun and creative. This blog reports on everyday things that reflect different aspects of modern culture and deem them “tickle city.” We also encourage user submissions and like to feature your writing in our posts. Topics that get covered a lot include music, TV shows, food, books, events, sports and technology.”

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Brunei Times: Enter the Digital Executor
July 20, 2010

The Brunei Times writes about the need to appoint a Digital Executor to help manage your digital estate after you pass away.

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Techlicious: What Happens to Your Online Accounts When You Die?
June 29, 2010

Robert Calem, a writer for Techlicious, a popular blog geared toward making tech simpler for the common man, asks readers to consider what will happen to all their online accounts when they pass away. The article starts off with intriguing legal commentary by Entrustet attorney Nate Dosch before dissecting the issue from a consumer standpoint and describing services like Entrustet that can help people take a proactive step toward protecting their digital assets.

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Daily Me: Local Firm Offers Tools to Manage Digital Assets After People Die
May 26, 2010
Daily Me, a news website that enables users to personalize their news experience, writes about Entrustet and its innovative way to manage digital assets. Read the Article.

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South Florida Sun-Sentinal: New Tools To Manage Digital Assets After People Die
May 27, 2010
The South Florida Sun-Sentinal writes about Entrustet and gives a great overview of it’s products and services. Read the Article.

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Wisconsin State Journal: Company Founders Saw A Niche
May 26, 2010
Judy Newman of the Wisconsin State Journal writes, “Using Entrustet’s Account Guardian, a free service, clients identify their digital assets on a secure list, name up to 10 heirs to those accounts, and choose a digital executor who will carry out the client’s wishes.” Read the Article.

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ThinkQ: What Happens to Your Data After You Die
May 24, 2010
One of the speakers at the conference, Jesse Davis, is co-founder of Entrustet, a US company that acts as an identity broker for social networking sites, and allows users to create wills for their digital assets.Read the Article.

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Wired: Dead Media Beat: Digital Death Day
May 21, 2010
Wired’s Bruce Sterling writes about Digital Death Day. He says “digital assets could have real-money value. Domain names can be sold for large sums of money and even Twitter accounts can be monetised with “sponsored tweets”. Read the Article.

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BBC: Virtual Life After Death
May 21, 2010
BBC’s Peregrine Andrews writes about Entrustet’s participation in Digital Death Day and quotes Jesse as saying “There are two types of value stored in your online accounts, economic and sentimental… both types of assets need to be considered carefully in building a proper digital estate plan.” Read the Article.
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NEOTEO: Entrustet: Un Testamento para tus Bienes Virtuales
April 27, 2010
Tomas Garcia de NeoTeo escribe “Entrustet es una idea nueva y muy inteligente.” Lea el artículo.

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LifeHacker: Entrustet Secures Your Accounts After Death With Legal Backing
April 26, 2010
LifeHacker’s Kevin Purdy gives an overview of Entrustet and calls the service “a smart idea” and says “Entrustet offers a free account that lets you set up unlimited password-protected accounts to be transferred over to a trust person upon your passing.” Read the Article.

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NBC 15: Digital Afterlife
April 25, 2010
Barclay Pollack of NBC 15 Madison interviews Entrustet founders Jesse Davis and Nathan Lustig about the Digital Afterlife. Pollack says “Entrustet is one of the first companies dedicated to handling your digital assets after death.” Watch the Interview.

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Wisconsin State Journal: New company Entrustet starts digital asset service
April 25, 2010
Judy Newman of the Wisconsin State Journal writes, “A new Madison company, Entrustet, helps people designate what they want done with their digital assets, such as e-mail, Facebook, LinkedIn, PayPal and others.” Read the Article.

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News 24 South Africa: Dead Man Clicking
April 16, 2010
Alistair Fairweather overviews digital estate planning and making last wishes for digital assets. Fairweather says “And while the idea might seem thoroughly morbid, this is only the start of what will grow into a whole industry. After all, the internet, like death, is now just a part of life. “ Read the Article.

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Black Web 2.0: Protect Your Digital Legacy With Entrustet
April 13, 2010
Black Web 2.0 recommends Entrustet to its readers and says “Simply put, Entrustet gives you one place to record, organize and execute your digital life, so you can be rest assured that when you pass away, your assets are protected and your legacy is ensured.” Read the Article.

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PSFK: Entrustet: Dealing With Digital Heirlooms
April 13, 2010
Piers Fawkes talks about how to protect digital heirlooms like family photos and digital videos. Fawkes says “Entrustet may be one of those solutions to help with digital heirlooming. Entrustet offers to help your family gather (and delete) all the digital media you have in the cloud.” Read the Article.

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Quick-N-Dirty Podcast: Entrustet Review
April 12, 2010
Aaron Strout and Jennifer Luggio of ZDNet review Entrustet and talk about how Entrustet works. Listen to the podcast.

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MSN: Dealing with the Digital Side of Death
April 9, 2010
MSN gadgets & tech blogger Danny Bradbury discusses the usefulness of Entrustet’s solutions, and highlights our upcoming product launches. Read the Article.

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Mashable: South Park Facebook Episode Shows Us Who Our Real Friends Are
April 8, 2010
Breanna Ehrlich mentions Entrustet in her piece on South Park’s ‘You have zero friends’ episode, which makes fun of Facebook. Ehrlich says, “When he deletes his profile out of frustration… well… let’s just say he probably should have opened an Entrustet account.”

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Rocketboom Tech: Your Digital Assets After Death
April 2, 2010
Ellie Rountree of Rocketboom Tech interviews Entrustet cofounder Jesse Davis at South By Southwest about what happens to your digital assets after you pass away. Watch the interview.

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Gear Diary: Entrustet: Caring for Your Digital Assets When You’re Gone
April 2, 2010
Larry Greenberg of Gear Diary overviews Entrustet‘s service and gives background about digital assets. He ends the article by writing “If you want to make sure your memories wind up in the place you hoped they would, or if you just want them erased forever, it’s time to start thinking about Entrustet.” Read the article.

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CreditBloggers: Who Gets Your Bits?
March 30, 2010
Mark Frauenfelder of BoingBoing and CreditBloggers writes about his experience protecting his digital assets and offers an overview on Entrustet. He says “…for anyone whose situation involves multiple heirs, or who wishes to keep their usernames and passwords a secret until after death, Entrustet could be a great solution.” Read the article.

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Geeksugar: What Happens to Your Social Networks After You Die?
March 25, 2010
Geeksugar writes about the need to “create a will for your digital life before you kick the bucket.” Read the article.

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I Am Pop Culture: Entrustet: The Digital Will
March 25, 2010
I Am Pop Culture says “you need to think about what will happen to your life possessions after you kick the bucket” and “Entrustet.com is set to become the first website of it’s kind, which allows users to designate heirs to their digital information at the time of their passing, completely free of charge.” Read the article.

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Capital Entrepreneurs: Entrustet Launches with Presentation at South By Southwest
March 12, 2010
Capital Entrepreneurs writes “Entrustet launched it’s beta version today at South By Southwest in Austin, Texas. Entrustet is a secure online service that allows users to create a list of their online accounts and digital files, and manage their distribution and deletion on death.” Read the article.

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The Washington Post: Websites Let Online Lives Outlive the Dearly Departed
January 25, 2010
Michael Rosenwald of the Washington Post writes about websites that allow users to mold their digital legacy. “Internet experts and estate planners say a cybercrisis is brewing” and Entrustet is one of the services that can help people avert this crisis. Read the article.