408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data
By Nathan Lustig on Jan 17 th, with 78 COMMENTS
I just updated our estimate of US Facebook users who will pass away this year and it’s up another 23,000 from our last estimate. The last time we published an estimate, the data looked like this:
July 19, 2010 Facebook Death Estimate
We estimated that just under 385,000 US based Facebook users would pass away in the next year. We extrapolated this data to the rest of Facebook’s 500m users and estimated that 1.5m Facebook users worldwide would pass away in the next year. That’s three every single minute! It’s a huge number and it’s growing larger every single day.
I just updated our estimate for 2011 and we’re now estimating that 408,000 US Facebook users will pass away in 2011 and 1.78m worldwide. Here’s our current data:
1/1/11 User Deaths on Facebook Estimate
A few notes on the new data. First, Facebook added about 13m new US users between July and January, while adding about 90m new users outside of the US. For fun, I compared the January data with the data from July to see how Facebook demographics had changed. Here’s what I came up with:
Changing Facebook Death Demographics
This graph subtracts current user numbers provided by Facebook’s advertising platform from their counterparts in July 2010. I found some interesting things.
Facebook has 200k fewer users 14 and under
It’s interesting to me that Facebook lost almost 200k users under the age of 14. Some, if not all, of this change can be attributed to 14 year olds turning 15, but it’s interesting that there were not as many new young kids joining than were either hiding their age or graduating to 15 year olds. This change results in 27 fewer 14 and under Facebook users passing away.
15-19 added 2.4m new users, reach 100+% penetration rate
I checked the number of Facebook accounts in this demographic compared to the CDC’s estimate of US citizens in this demographic and it now shows that Facebook has over 100% penetration rate for kids 15-19, as there are only 22m people this age and 23.2m Facebook users. Some of discrepancy this can be attributed to people creating multiple profiles.
150% of 20-24 year olds in the US are on Facebook, represent 50% of new deaths on Facebook
Like above, there have to be a ton of fake, duplicate profiles in here, but 20-24 year olds, even with a much lower death rate than older people, represented 50% of the new deaths.
Facebook shows declining user numbers from 25-54 year olds
Facebook’s data shows that 25-54 year olds are declining on Facebook. This is probably due to many people deleting their ages all together, but it could be shades of things to come from Facebook.
64+ Represents 50% of new user deaths on Facebook
As more older people join Facebook and Facebook users get older in general, more people are fitting into the 64+ demographic.
Caveats: all of this data comes from Facebook’s own advertising interface, so there’s a chance that the data is not correct. Facebook may have real numbers that are not in their advertising interface, but it’s interesting to follow none the less.
What do you think? Is Facebook declining among younger people? Why are there suddenly so many more 20-25 year olds? What do you think these stats mean?
January 17, 2011 at 4:19 pm, gregpmeier said:
RT @Entrustet: 408,000 US Facebook Users Will Die in 2011. 1.78m Worldwide. See how we calculated this stat here: http://ow.ly/3Fav8
January 17, 2011 at 4:19 pm, Nathan Lustig said:
RT @Entrustet: 408,000 US Facebook Users Will Die in 2011. 1.78m Worldwide. See how we calculated this stat here: http://ow.ly/3Fav8
January 17, 2011 at 7:41 pm, Victor Perl said:
RT @entrustet: 408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/ffAw1Y
January 17, 2011 at 9:55 pm, Christian Stenger said:
RT @victorperl: RT @entrustet: 408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/ffAw1Y
January 18, 2011 at 8:20 am, REPORT: 408,000 U.S. Facebook Users Will Die in 2011 said:
[...] data comes from Entrustet, a so-called digital asset planning company, which analyzed data from the U.S. Centers for Disease [...]
January 18, 2011 at 8:22 am, REPORT: 408,000 U.S. Facebook Users Will Die in 2011 – Facebook Is Down said:
[...] data comes from Entrustet, a so-called digital asset planning company, which analyzed data from the U.S. Centers for Disease [...]
January 18, 2011 at 2:28 pm, Clément B said:
150% des Américains de 20 à 24 ans sont sur Facebook, et 107% de la pop US http://cot.ag/dFXW0Q ça fait beaucoup de faux comptes
January 18, 2011 at 2:30 pm, Clément B said:
Statistiquement, en 2011, 1.78 millions d'utilisateurs Facebook mourront. http://cot.ag/dFXW0Q
January 18, 2011 at 2:33 pm, Curiosités Marketing said:
RT @cbrygier: 150% des Américains de 20 à 24 ans sont sur Facebook, et 107% de la pop US http://cot.ag/dFXW0Q ça fait beaucoup de faux c …
January 18, 2011 at 2:40 pm, Jean-Marie Pottier said:
Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 2:43 pm, Moi en vrai ® said:
RT @jmpottier: Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 2:43 pm, Frédéric Bianchi said:
Savais bien que ce site était dangereux RT @jmpottier Chaque minute, 3 utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 2:53 pm, Augustin Rouchon said:
RT @cbrygier: Statistiquement, en 2011, 1.78 millions d'utilisateurs Facebook mourront. http://cot.ag/dFXW0Q
January 18, 2011 at 2:57 pm, grmin, informaGicien said:
Les 3 mêmes? RT @camj59 Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5 via @rosselin et @jmpottier
January 18, 2011 at 2:57 pm, recriweb said:
Et moi même, je ne — RT @rosselin: RT @jmpottier: Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 3:05 pm, planchat said:
RT @jmpottier: Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 3:24 pm, elk1ry said:
Reading http://blog.entrustet.com/2011/01/17/408000-us-facebook-users-will-die-in-2011-and-other-interesting-facebook-data/
January 18, 2011 at 3:25 pm, ouimarketing said:
RT @elk1ry: Reading http://blog.entrustet.com/2011/01/17/408000-us-facebook-users-will-die-in-2011-and-other-interesting-facebook-data/
January 18, 2011 at 3:28 pm, Patman said:
408,000 U.S. Facebook Users Will Die in 2011: http://t.co/QIMtlnK
January 18, 2011 at 4:28 pm, Bruno Roger-Petit said:
RT @jmpottier: Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 4:28 pm, j.daniel Flaysakier said:
RT @jmpottier: Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5 PAS LES 3MEMES ?
January 18, 2011 at 4:31 pm, Thierry Fats said:
RT @jmpottier: Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 4:42 pm, Louis Haushalter said:
RT @jmpottier: Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/gEKXC5
January 18, 2011 at 5:04 pm, Mallet said:
3 mort/min sur Facebook
http://blog.entrustet.com/2011/01/17/408000-us-facebook-users-will-die-in-2011-and-other-interesting-facebook-data/
January 18, 2011 at 5:48 pm, Jérémy Plasseraud said:
Chaque minute, trois utilisateurs de Facebook meurent dans le monde http://bit.ly/eAkKvx
January 19, 2011 at 9:35 am, NicolasGV said:
Necro+Web 2.00: ya mueren tres usuarios de Facebook por día. http://tinyurl.com/67of68u
January 19, 2011 at 10:08 am, Eduardo M.Scolnik said:
RT @niklasgv: Necro+Web 2.00: ya mueren tres usuarios de Facebook por día. http://tinyurl.com/67of68u
January 19, 2011 at 3:16 pm, ameneghini said:
Quase 2 milhões de pessoas que têm conta no Facebook irão morrer este ano +++ rip http://bit.ly/eyZ84d
January 19, 2011 at 5:13 pm, Andrew Vincent said:
"150 percent of 20 to 24 year olds in the U.S. are on Facebook." Methinks there are some not-so-legit accounts in play. http://bit.ly/gbnNDY
January 19, 2011 at 7:54 pm, Özgür Alaz said:
Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 7:56 pm, Serhat Bıçakçı said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 8:02 pm, Yunus Emre Ercan said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 8:06 pm, Jassim Ali said:
January 19, 2011 at 8:17 pm, eroglu said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 8:23 pm, Cem ARGUN said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 9:03 pm, Anıl Karataş said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 9:11 pm, eray korkmaz said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 9:47 pm, Oytun Aldemir said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 10:33 pm, Sadettin Tümen said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 19, 2011 at 11:07 pm, Gencay K. Evirgen said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 20, 2011 at 2:46 am, H. A said:
Thngs they dont want u to know RT @jassim
1.7 million facebook users would die this year http://ow.ly/3GHQR
January 20, 2011 at 3:33 am, MetinOzer said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 20, 2011 at 3:52 am, 408,000 US Facebook Users Will Die in 2011 - News | Free Software and Shareware Downloads said:
[...] “[In July] we estimated that just under 385,000 US based Facebook users would pass away in the next year. We extrapolated this data to the rest of Facebook’s 500 million users and estimated that 1.5 million Facebook users worldwide would pass away in the next year,” Entrustet writes. [...]
January 20, 2011 at 10:08 am, Len Sassaman said:
3 Facebook users die per minute on average: http://t.co/T7Gb2x6
January 20, 2011 at 10:45 am, Stéphanie Ouillon said:
RT @lensassaman: 3 Facebook users die per minute on average: http://t.co/T7Gb2x6
January 20, 2011 at 3:34 pm, Leonel Delgado said:
RT @niklasgv: Necro+Web 2.00: ya mueren tres usuarios de Facebook por día. http://tinyurl.com/67of68u
January 20, 2011 at 6:22 pm, cosy said:
RT @ozguralaz: Bu yıl 1.8 milyon Facebook üyesi ölecek. http://bit.ly/ffAw1Y
January 21, 2011 at 6:34 pm, David Moreno García said:
RT @entrustet: 408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/ffAw1Y
January 22, 2011 at 5:46 am, Facebook perderá 1.78 millones de usuarios este 2011 por fallecimiento | Facebook Noticias said:
[...] Vía Entrutest [...]
January 22, 2011 at 4:25 pm, 408,000 U.S. Facebook Users Will Die This Year | Blog | Capstone Creations | Louisville Website Design said:
[...] million of them internationally, which works out to about three every minute.This data comes from Entrustet, a so-called digital asset planning company, which analyzed data from the U.S. Centers for Disease [...]
January 23, 2011 at 8:11 am, Niko Muñoz said:
Reading http://blog.entrustet.com/2011/01/17/408000-us-facebook-users-will-die-in-2011-and-other-interesting-facebook-data/
January 23, 2011 at 12:45 pm, Jose A. del Moral said:
1.8 million Facebook users will die this year (that is more than one every single second): http://bit.ly/g5lvSy
January 23, 2011 at 1:16 pm, Jaime de Aquino said:
RT @jamoral: 1.8 million Facebook users will die this year (that is more than one every single second): http://bit.ly/g5lvSy
January 23, 2011 at 1:48 pm, Facebook 2011: 3 people die per minute said:
[...] Facebook wіƖƖ die іn thе coming months. Forecasts οf U.S. society Entrustet. Thе unique way іn whісh thе site іѕ blue thе death οf [...]
January 24, 2011 at 9:44 am, Karolina Kukielka said:
3 facebook users die every minute, … somehow it sounds meaningful, though it is NOT!
http://bit.ly/f7QbrM #fb
January 24, 2011 at 9:47 am, Neel Gandhi said:
RT @entrustet: 408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/ffAw1Y
January 25, 2011 at 12:59 pm, Facebook: 610 millones de usuarios y contando - ENTER.CO said:
[...] En blogs y foros de discusión, cada vez que Facebook ha anunciado un número ‘redondo’ de usuarios, algunos detractores señalan que pueden ser cifras infladas por la misma red social para volverse más atractiva a la hora de llegar a la bolsa. Y lo sustentan con hechos que pueden ser ciertos: la gran cantidad de personas que tienen 2 o más perfiles en Facebook, por motivos personales o profesionales, la suplantación de artistas o personajes reconocidos, y el creciente número de usuarios que han fallecido (la firma de abogados Entrustet estimó en 1,78 millones el número de usuarios de Facebook que morir…). [...]
February 02, 2011 at 9:05 pm, Kelly Medlin said:
I would like to know where all of your statistics come from. I would like to know how you came up with the statistic “150% of 20-24 year olds are on facebook.” I understand you have collected data about death rates, but how did you come up with this conclusion?
February 02, 2011 at 9:36 pm, Nathan Lustig said:
Facebook’s ad marketplace says they have 33m US users between the ages of 20-24. The CDC (us government) says there are only 22m americans between 20-24. Therefore, 150% of americans between 20-24 have Facebook.
February 03, 2011 at 10:03 pm, Kelly Medlin said:
Thanks!
February 05, 2011 at 3:52 am, Trois morts par minute sur Facebook? | Masculin Pluriel said:
[...] de Facebook mourront dans le monde, soit un peu plus de trois par minute. C’est du moins l’estimation —très contestable— avancée par Entrustet, une société américaine du Wisconsin qui se présente comme aidant les [...]
February 20, 2011 at 9:46 am, Cyril Bonnet said:
Catastrophe passée sous silence : un utilisateur de Facebook meurt toutes les trois secondes dans le monde. http://bit.ly/eAkKvx
February 21, 2011 at 10:46 am, jvincent75 said:
408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/ffAw1Y (RT @entrustet)
February 21, 2011 at 12:32 pm, Chris Radmilovitch said:
+ de 400 000 inscrits Facebook vont décéder en 2011 – http://bit.ly/f2z81C #Facebook
February 21, 2011 at 12:34 pm, Camille Jourdain said:
+ de 400 000 inscrits Facebook vont décéder en 2011 – http://bit.ly/f2z81C #Facebook via @radmilovitch
February 21, 2011 at 12:56 pm, Yann Le Gars said:
RT @camj59: + de 400 000 inscrits Facebook vont décéder en 2011 – http://bit.ly/f2z81C #Facebook via @radmilovitch
February 21, 2011 at 1:22 pm, Benjamin Quesnel said:
RT @camj59: + de 400 000 inscrits Facebook vont décéder en 2011 – http://bit.ly/f2z81C #Facebook via @radmilovitch
February 21, 2011 at 1:37 pm, Philippe Weickmann said:
“@camj59: + de 400 000 inscrits Facebook vont décéder en 2011 – http://t.co/tIhCzeS #Facebook via @radmilovitch”
February 22, 2011 at 10:51 am, Julien Dargaisse said:
1.5M Facebook users worldwide will died in 2011 (That's 3 every single minute) http://bit.ly/eAkKvx
March 20, 2011 at 11:04 am, Avi Joseph said:
408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/eh55be
March 20, 2011 at 11:05 am, Christoph C. Cemper said:
RT @Avinio: 408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/eh55be
March 20, 2011 at 11:11 am, FurSid said:
Woah! Interesting RT @Avinio: 408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data http://bit.ly/eh55be
March 20, 2011 at 12:59 pm, SEO said:
408,000 US Facebook Users Will Die in 2011 and Other Interesting Facebook Data:
blog.entrustet.com
… http://bit.ly/eXAH0Q
April 27, 2011 at 4:33 am, Curiosidades | En promedio un usuario de Facebook Fallece cada 3 Minutos | Alerta Geek said:
[...] de 0 hasta 14 años con apenas un 0.014%Para ver el informe completo pueden visitar el sitio web Entrustet Articulos Relacionados:48% de los Usuarios Facebook Revisan su Perfil Apenas se Levantan Articulo [...]
May 05, 2011 at 7:02 pm, Ian McDowell said:
Stats insanity: 3 out of every 2 people age 20-24 are on Facebook: http://goo.gl/aAFT0 Plus: 408k US FB account holders will die this year.
July 18, 2011 at 5:37 am, Dealing with Death? Get on Facebook said:
[...] will die in 2011, according to separate estimates from the digital legacy sites 1000Memories and Entrustet, likely transforming those posthumous profiles into digital [...]
July 18, 2011 at 7:18 pm, Dealing with Death? Get on Facebook | BeeHiveTech.com said:
[...] will die in 2011, according to separate estimates from the digital legacy sites 1000Memories and Entrustet, likely transforming those posthumous profiles into digital [...]
July 19, 2011 at 10:17 am, DEALING WITH DEATH? GET ON FACEBOOK « computeraddicted said:
[...] will die in 2011, according to separate estimates from the digital legacy sites 1000Memories and Entrustet, likely transforming those posthumous profiles into digital [...]